Chicago, IL - Could it be that the new fashion statement will be statements and logos emblazoned across the derriere instead of across the chest? If what we're seeing on people like Gwyneth Paltrow, Anouck and film director Rick Erwin, fashion could be taking a turn for the verse.

In an issue of Glamour magazine, Paltrow was pictured in jeans with Punk Royal scribed on the backside of the pants. Fashion model, Anouck was spied in a mini dress with DIOR christened across her bum during Fashion Week and Erwin has been seen sporting a pair of Hey U G L Y  unique gifted lovable you sweat pants around his film studio, declaring I'm giving the term "butt ugly" a whole new meaning. Butt ugly maybe, but proceeds from the sale of the Hey U G L Y comical line of designer inspired casual wear are being used to help kids with their self-esteem issues while teaching them how to turn negatives into positives.

 The sweat pants are available at www.HeyUGLY.org for $22.

Hey U G L Y Inc., developed in 2001, is a 501(c)(3) nonprofit organization that helps tweens and teens counter bullying,  eating disorders, violence, substance abuse and suicide. Hey U.G.L.Y. is founded on the belief that heightened self-esteem in todays youth is the key to helping them deal with day-to-day peer pressure and challenge.